get the 7 conversations that every founder needs to have with their team
view services
I'm Kara and I am here to help you unlock the people side of scaling your business.
Read more about me
You didn’t build a six-figure business so you could spend your days answering questions, approving decisions, and reminding people what needs to happen next. Yet for so many founders, that is exactly what happens after they hire a team.
You thought hiring people would give you more freedom, more time, and more mental bandwidth. Instead, you find yourself with more meetings, more questions, more decisions, and more people who need something from you. Eventually, you may even find yourself thinking, It was honestly easier when it was just me.
If that sounds familiar, there is nothing unusual or inherently wrong with your team—or with you as a leader. What you are experiencing is often the result of a fundamental transition that happens when a founder moves from building a business largely through their own effort to leading a business through other people.
The skills that helped you build the business are not necessarily the same skills that will help you lead the team.
That transition can feel surprisingly uncomfortable because it requires you to let go of some things that once made you successful: control, personal ownership of every decision, being the person who knows how everything works, and even the feeling of being needed.
Building a team should ultimately create more freedom, not less. But getting there requires some significant shifts in the way you think about your role.
Here are four reasons building a team can feel harder than building the business—and what to do about each one.
One of the best parts of being a solo entrepreneur is also one of the hardest things to give up when you begin building a team: control.
When you were doing everything yourself, you knew how the work should be done. You knew your customers, your standards, your brand voice, the experience you wanted people to have, and why decisions had been made the way they had been made. The entire business lived in your head, and for a long time, that was an advantage. In fact, it was probably one of the reasons you were able to build something successful in the first place.
But once you hire other people, the very thing that helped you build the business can become the thing that prevents the business from growing beyond you.
I live in Central Oregon, where the summers are incredibly dry. When we go camping, we cannot have an open campfire because of the fire restrictions. It is simply too dangerous. One little spark, combined with the right wind and dry conditions, can turn into something catastrophic.
That is a little bit like what it can feel like to move from the safety and control of doing everything yourself to trusting other people with your business. You know what can happen when something gets beyond your control, so your instinct is to stay close to everything.
The problem is that you cannot build a team that operates independently while remaining involved in every decision.
If your goal is to be able to take a vacation without answering team texts, or to spend your time working on the parts of the business that actually require your expertise, your team has to be able to make good decisions without you.
That means the question has to change.
Instead of asking, “How do I keep this under control?” begin asking, “How do I help my team make good decisions without me?”
That is leadership.
Leadership is not controlling every outcome. It is creating enough clarity that other people are capable of creating good outcomes themselves.
Think about teaching your kids to roast marshmallows around a campfire. You do not keep them away from the fire forever because you are afraid they might start a wildfire. At the same time, you do not hand them a box of matches and tell them to figure it out. You teach them. You ask questions. You explain what responsible fire safety looks like. You let them try, and you coach them when their thinking needs to change.
That is the model for developing a team, too. You do not keep everyone away from the fire, but you also do not hand them the matches and walk away.
You show them how to think.
The next time someone on your team asks you a question, resist the temptation to immediately give them the answer. Instead, try asking, “What do you think we should do?” Follow it with, “How did you come to that conclusion?”
You are not avoiding the question. You are teaching them how to make decisions.
Every time you are the only person with the answer, your business becomes more dependent on you. Every time you teach someone how to arrive at the answer themselves, you make the business a little less dependent on you.
That is how you give away control without giving away the quality of your business.
The second reason leading a team can feel so difficult is that you may be expecting your employees to work the way you work.
Often, this is not even a conscious expectation. You simply assume that the way you do things is the natural way to do them because it is the way that has worked for you.
When you were working alone, there was no need to negotiate your working style. You worked at your own pace, in your own order, and according to your own preferences. Everything only had to be consistent with you.
Then you hire someone who approaches things completely differently.
Maybe they message you at a different time than you would. Maybe they organize a project in a way that seems unnecessarily complicated. Maybe they ask three clarifying questions before starting something you would have simply jumped into.
And your first reaction may be, Something is off. This isn’t how this is supposed to go.
But what if different is actually part of what makes a team valuable?
When I moved to Bend, Oregon, I discovered that the town is mildly obsessed with cardamom. I knew what cardamom was, of course, but I had never really used it. Suddenly, it was everywhere. Coffee shops had cardamom lattes, and one of the pastries Bend is known for, the ocean roll, is essentially a cinnamon roll’s sticky-bun cousin that swaps cinnamon for cardamom.
Eventually, I bought some for my own kitchen and started experimenting with it.
What I discovered was that I didn’t have to reach for cinnamon every time I wanted that warm, cozy flavor. Cardamom could get me to a similar place, but through a completely different route. And sometimes, that different route actually made the recipe better.
I think that is what happens when we allow people to work differently from us.
They are not cinnamon that has gone wrong.
They’re cardamom.
They may be trying to get to the same outcome you want, but they may take a route you would never have chosen. And that route might be exactly what your business needs.
One of the ways I encourage founders to understand these differences is through the Working Genius assessment. What I appreciate about Working Genius is that it is less about putting people into personality boxes and more about understanding how people naturally contribute to work.
I experienced the value of this with my own team. I used to joke that I had a bunch of “no” people. I would come into a staff meeting excited about an idea, and several people would immediately begin poking holes in it. I started wondering whether these people were simply not my people—or whether I was actually just terrible at coming up with ideas.
Once we did the Working Genius assessment, I realized that one of my frustrations was actually discernment: the tendency to slow down after an idea has been formed and really evaluate whether it will work. Some of the people I had perceived as resistant were naturally gifted at exactly that.
They were asking the questions I wasn’t asking. They were seeing potential problems before I did. They were helping us make our ideas stronger.
What I had interpreted as a problem was actually a gift.
This is why understanding how your people work matters. When you understand the strengths someone naturally brings to the table, you can stop fighting against their differences and start leveraging them.
That does not mean every way of working is automatically acceptable. Your team still needs standards, expectations, and accountability. But there is an important distinction between someone doing something incorrectly and someone doing something differently.
The next time a team member does something in a way you wouldn’t have, ask yourself, “Is this actually wrong, or is it simply not how I would have done it?”
Then take the question one step further: What might their way of doing this reveal about one of my blind spots?
You are good at what you do. You built the business, after all.
But you don’t need five versions of yourself on your team.
You need people who bring something you don’t.
When it was just you, your job was the work. It was the product, the client, the deliverable, the deadline. You knew what needed to happen, and you did it.
The moment you have a team, however, your job splits in two.
There is still the work, but now there are also the people doing the work.
Are they growing? Do they understand what is expected of them? Do they feel like they belong? Do they feel cared for, or do they simply feel like they are being used to get things done? Are you creating an environment where people can do good work and want to stay?
This is one of the biggest shifts founders have to make. You thought you were hiring help with the work. You did not necessarily realize that you were also taking on responsibility for building an environment.
Think about that campfire again, but this time from a different perspective.
An out-of-control wildfire is terrifying. But a well-tended fire is the opposite. It is warm. It draws people in. It is where people gather, talk, laugh, and tell stories.
The difference between a wildfire and a hearth is not the fire itself.
It is whether someone is tending it.
Building the business was planting the fire. Leading a team is tending it.
And tending requires a different set of skills than building.
You need values. You need standards. You need healthy communication. You need systems for feedback. You need to know how to have difficult conversations. And, perhaps most importantly, you need to become the kind of person people actually want to work for.
This does not mean leadership is a second job layered on top of your existing job. It means your job has changed.
As you pass along tasks and outcomes you used to own, you are supposed to step more fully into leadership. You get to spend more of your time thinking about vision, direction, strategy, and the future of the business instead of being buried in the minutiae of the day-to-day.
That is not a distraction from the real work.
It is the next level of the real work.
One practical way to begin making that shift is to ask one person on your team a meaningful feedback question this week:
“What’s something I could start or stop doing that would make working with me easier or more enjoyable?”
Then listen to the answer.
You do not need to defend yourself or immediately explain your reasoning. Just listen and take it seriously.
That kind of conversation is the beginning of building the culture you want. And culture does not stay contained within your team. It eventually reaches your customers, your clients, and the experience people have with your business.
You are no longer just building a business.
You are building a place where people spend a significant portion of their lives.
That is worth tending well.
The fourth reason building a team can feel unexpectedly difficult has less to do with your team and more to do with your identity.
I once coached a founder whose team was doing incredibly well. They were self-sufficient, doing great work, and running things smoothly. From the outside, it looked like she had achieved exactly what every founder wants: a team that could operate without her.
But she was struggling.
Why?
Because her team had essentially taken her job away from her, and she didn’t know what to do with herself anymore.
The business no longer felt like it needed her in the same way. She felt like she wasn’t needed.
That can be a surprisingly uncomfortable experience for a founder because being needed feels good. It can feel like proof that you matter. It can feel like evidence that the thing you built is important because it depends on you.
And that creates a strange tension.
The part of you that wants to scale the business wants your team to become independent. But the part of you that has connected your identity to being essential may actually feel a little relieved every time someone brings you a question they could have answered themselves.
At least you’re still needed.
The problem is that being needed can become the ceiling on your growth.
If nothing in your company can run without you, you have not built something stable. You have built something that can only ever be as big, as available, and as rested as you are.
You become the cap on your own business.
I think about this like a lifeguard. A lifeguard is not good at their job simply because they are capable of rescuing people. They are good at their job because they create an environment where people can be safe in the first place.
If you need to be constantly rescuing people in order to feel like you are doing your job well, that is not leadership.
It is being irreplaceable.
And “irreplaceable” is not always the compliment we think it is. Sometimes it simply means you cannot leave, you cannot rest, and you cannot scale beyond what you can personally hold.
For the founder I was coaching, something shifted once we named what was actually happening. Her team’s independence did not erase her. It freed her.
The business had not stopped being hers. It had simply stopped requiring her to hold it up every single day.
That is a meaningful distinction.
So consider what happens inside you when someone on your team makes a great decision without you. Does it feel like relief? Or does it feel like a small loss?
If it feels like a small loss, that does not mean you are a bad leader. It may simply mean that some part of your identity is still connected to being essential.
It is worth noticing.
The next time you feel the pull to jump back in and become the answer, pause and ask yourself: “What am I actually protecting right now—the outcome, or the feeling of being essential?”
The answer might sting a little.
That is okay.
The goal is not to shame yourself out of wanting to matter. The goal is to become aware of the ways your need to be needed may be keeping your team—and ultimately, your business—from becoming what you built it to be.
The goal was never to be needed forever.
The goal was to build something that is still yours, still something you are proud of, still a meaningful part of your life, and yet capable of surviving without you holding it up every single day.
Your team’s independence does not erase your value.
It is evidence of what you have built.
If building your team currently feels harder than building your business did, you may not be failing as a leader.
You may simply be in the middle of becoming one.
There is a significant difference between being the person who knows how to do the work and being the person who knows how to help other people do the work well.
As a founder, you learned how to create. You learned how to make decisions. You learned how to solve problems. You learned how to take ownership and get things done.
As a leader, you have to learn how to create clarity, develop decision-makers, understand people, build trust, give feedback, navigate conflict, and create an environment where other people can do their best work.
That is a different skill set.
And it is one worth learning.
So if you are feeling the weight of your team right now, start by asking yourself which of these four transitions is hardest for you.
Are you struggling to give up control? Are you frustrated because your people don’t work the way you do? Are you resisting the reality that your role has changed? Or are you wrestling with what it means to no longer be the person your business needs for everything?
You do not have to solve all four at once.
Start with the one that made you uncomfortable.
Pay attention to where it shows up this week. Try the practical step. Have the conversation. Ask the question. Notice what happens.
You are not trying to become a perfect leader.
You are learning how to build a team that can actually help you do what only you can do.
And eventually, that is what building a team should give you:
Not another full-time job.
More freedom to lead the business you worked so hard to build.
Hello!
Learn More About Kara
© 2025 mackenzie isla. all rights reserved. privacy policy. site by sugar studios + Showit
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.